Month: July 2022

ISPIM Innovation Conference is an annual event of the International Society for Professional Innovation Management (ISPIM) and took place as a hybrid event in Copenhagen (and online) from 05 to 08 June 2022. This event, with participants from all over the world, is designed as an opportunity for exchange with other innovation professionals from academia, industry, consultancy and the public sector.

Claudia Luger-Bazinger from Salzburg Research (project coordinator) presented the DyMoN project in the context of the related publication. In her presentation,  she showcased the added value of nudging for behavioural change. The ethical challenges of nudging were also discussed and how responsible nudges are designed within the DyMoN project by using the framework of responsible innovation. If you want to learn more, please look at the related publications “Ethics of digital, data-based nudges: The need for responsible innovation”.

Mehri Fakhri and Rozita Zeinodin completed their master’s thesis within the DyMoN project as part of WP 2 “Repository of nudging methods and content”. They focused on the aspect of user needs and conducted and analyzed interviews with city representatives and mobility managers. Both were interns at the project partner Sustainability InnoCenter and completed their master’s thesis at Uppsala University.  Congratulations to Mehri and Fakhri on their graduation! Find the abstract and link to the complete thesis below.

Authors: Mehri Fakhri & Rozita Zeinodin

Master Programme in Industrial Management and Innovation, Uppsala University

This research seeks to improve the efficiency of nudging approaches used in the mobility sector by assisting local authorities in designing appropriate behavioural interventions. To do so, ten city representatives including sustainability experts, and city managers were chosen, and semi-structured interviews were carried out to thoroughly understand their needs and expectations in terms of selecting the most effective nudges for encouraging citizens to use more sustainable modes of transport.

Link: To improve the efficiency of nudging techniques applied in the transition to sustainable mobility : An applied urban study within the transport sector (diva-portal.org)