Mehri Fakhri and Rozita Zeinodin completed their master’s thesis within the DyMoN project as part of WP 2 “Repository of nudging methods and content”. They focused on the aspect of user needs and conducted and analyzed interviews with city representatives and mobility managers. Both were interns at the project partner Sustainability InnoCenter and completed their master’s thesis at Uppsala University. Congratulations to Mehri and Fakhri on their graduation! Find the abstract and link to the complete thesis below.
Authors: Mehri Fakhri & Rozita Zeinodin
Master Programme in Industrial Management and Innovation, Uppsala University
This research seeks to improve the efficiency of nudging approaches used in the mobility sector by assisting local authorities in designing appropriate behavioural interventions. To do so, ten city representatives including sustainability experts, and city managers were chosen, and semi-structured interviews were carried out to thoroughly understand their needs and expectations in terms of selecting the most effective nudges for encouraging citizens to use more sustainable modes of transport.