Within our proof of concept in Salzburg, we want to demonstrate how situation-aware nudges can be used to shift mobility behaviour from individual car use towards more sustainable modes, like bicycling, public transport or walking. For this, we used a living lab approach and created the campaign “Science City Aktiv Mobil” that took place in a neighbourhood in Salzburg in order to motivate sustainable commuting. The campaign was held from 23rd of March to 23rd of May 2023 and involved – besides use of a smartphone app Pandocs that delivered the nudges to our participants – multiple events and get-togethers within the “Science City Itzling”.
the app Pandocs in action
On March 23rd, the kick-off lunch event took place that offered information on the participation in the proof of concept, handling of the app, how to track progress and collecting points with sustainable commuting as well as practical guidelines on infrastructure in the neighbourhood. The talk was followed by the opportunity for networking over lunch and the option to use a bicycling repair service.
Lunch talk at kick-off event
Dr. Claudia Luger-Bazinger (left), Dr. Birgit Böhm (right)
On April 20th, Dr. Birgit Böhm from the Technical University Munich offered a talk on how physical activity in everyday life is necessary for the cardiovascular system and overall well-being, and how switching over from car use to sustainable forms of commuting can help with supporting a healthy lifestyle.
Talk by Dr. Birgit Böhm during Science City Aktiv Mobil
During Science City Aktiv Mobil, the DyMoN Dashboard was displayed in the neighbourhood Science City on screens and participants had the opportunity to interact with the dashboard content in a quiz within their app.
The Dashboard provided by project partner trafficon
community picknick with our lucky raffle winners and members of the project team
In order to keep participants engaged, the DyMoN team worked with incentives and prices, for example vouchers for filling out the surveys. One of these incentives was a community picnic after a certain number of points were collected, and this was held for a selected number of participants (spots for the picnic were drawn from all participants in a raffle) on June 1st to end this successful living lab for digital nudging in mobility.
Around 60 participants joined us for testing the digital nudges in this living lab approach and the DyMoN team is currently working on data analysis.