Month: July 2023

DyMoN Summer School: Ideas for the transition towards sustainable mobility

How can citizens be won over to climate-friendly mobility? This question was addressed in the international DyMoN Summer School “GIS and Psychology Meet for Behavioral Change in Mobility” of the University of Salzburg and Salzburg Research.

Transport is responsible for a significant part of climate-damaging emissions, road space is predominantly consumed by cars and every journey not actively made is a missed opportunity for health promotion. What is needed is a comprehensive mobility turnaround. But how is it possible to convince citizens to break habitual routines and literally go new ways? This question was explored at the international DyMoN Summer School “GIS and Psychology Meet for Behavioral Change in Mobility” at the University of Salzburg.

Twelve experts from nine countries from three continents accepted the invitation of the Mobility Lab of the University of Salzburg, Salzburg Research and the company Trafficon and spent exciting days in Salzburg. Led by researchers from the fields of mobility research, geoinformatics and psychology, the DyMoN Summer School provided a stimulating environment for participants from different disciplines. The aim of the Summer School was to foster collaboration across disciplinary boundaries and stimulate critical, visionary thinking to create contributions to address real-world mobility problems.

The participants visiting Schloss Mirabell on the first evening

Lectures on sustainable mobility, geographic information systems and psychological foundations of mobility behaviour were offered over three days. The theoretical inputs could be put into practice in interactive workshops and excursions as well as in concrete problems.

Innovative solutions for key issues of the mobility transition were developed in four groups and finally presented at the international GI_Salzburg conference with almost 700 delegates. The Salzburg-related aspects of the group work were met with great interest, especially among local decision-makers.

The DyMoN summer school received great feedback from the participants. The organisation and communication during the summer school were especially well received as well as the contents of the lectures on geoinformatics and the introduction to behaviour change.

Bilder: © H.-Chr. Gruber, © wildbild, © Simon Haigermoser

Publication in The Behavioral Economics Guide

© The Behaviour Economics Guide

Dr. Claudia Luger-Bazinger, Mag. Dr. Veronika Hornung-Prähauser and Dr. Guntram Geser authored a Review of Behaviour Change Techniques in Mobile Apps, published in the Behavior Economics Guide. The Behaviour Economics Guide is the leading annual publication dedicated to behavioural economics and behavioural insights. The publication features international scholars and practitioners in the behavioural sciences.

The Publication Digital Behavioural Interventions for Sustainable Mobility: A Review of Behaviour Change Techniques in Mobile Apps presents a review of 26 urban mobility apps with a focus on the most commonly implemented behaviour change techniques. The conclusion showed that digital interventions could be improved by grounding them in a model of behaviour change. It is further suggested to apply the COM-B model and the related behaviour change technique taxonomy (BCTT v1, Michie et al. 2013) in the field of mobility, followed by examples of how interventions could be designed from a more holistic perspective.

For more information see the latest issue of the Behavioural Economics Guide 2023.

Presentation at the ISPIM Innovation Conference 2023 in Ljubljana

ISPIM Innovation Conference is an annual event of the International Society for Professional Innovation Management (ISPIM) and took place as a in person event in Ljubljana from 4th to 7th of June 2023. This event, with participants from all over the world, is designed as an opportunity for exchange with other innovation professionals from academia, industry, consultancy and the public sector.

Claudia Luger-Bazinger from Salzburg Research (project coordinator) presented the DyMoN project in the context of the related publication. In this presentation, she discussed the gender bias that often occurs in the innovation of urban mobility apps. By presenting the results from a participatory design with female-only focus groups, recommendations were given for more inclusive digital interventions for sustainable mobility. If you want to learn more, please look at the related publications “Digital interventions for sustainable mobility behaviour: Gender bias in innovation”.