Publication in The Behavioral Economics Guide

© The Behaviour Economics Guide

Dr. Claudia Luger-Bazinger, Mag. Dr. Veronika Hornung-Prähauser and Dr. Guntram Geser authored a Review of Behaviour Change Techniques in Mobile Apps, published in the Behavior Economics Guide. The Behaviour Economics Guide is the leading annual publication dedicated to behavioural economics and behavioural insights. The publication features international scholars and practitioners in the behavioural sciences.

The Publication Digital Behavioural Interventions for Sustainable Mobility: A Review of Behaviour Change Techniques in Mobile Apps presents a review of 26 urban mobility apps with a focus on the most commonly implemented behaviour change techniques. The conclusion showed that digital interventions could be improved by grounding them in a model of behaviour change. It is further suggested to apply the COM-B model and the related behaviour change technique taxonomy (BCTT v1, Michie et al. 2013) in the field of mobility, followed by examples of how interventions could be designed from a more holistic perspective.

For more information see the latest issue of the Behavioural Economics Guide 2023.