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With the wrap up of the DyMoN webinar series on interdisciplinary views on sustainable mobility, we can take the time to reflect on the insightful journey we have embarked upon together. Over the course of four sessions, our community of experts, participants, and contributors has delved deep into the complexities and opportunities of promoting sustainable urban mobility.

From the initial exploration of sustainable mobility perspectives to the innovative use of digital nudges and the impactful discussions on policy recommendations, each session has built upon the last to create a comprehensive understanding of the challenges and solutions in the field. Our exploration spanned across technical feasibility studies in Salzburg, to the creative expanses of the Uppsala hackathon, culminating in actionable insights and policy directions.

As we conclude this series, we are reminded of the power of collaboration and interdisciplinary approaches in addressing the complexities of sustainable mobility. The learnings and recommendations shared throughout our sessions provide a roadmap for future initiatives, underscoring the importance of integrating digital behavior change tools with traditional interventions, leveraging existing technologies, and involving stakeholders from the outset.

Though our webinar series has come to an end, the journey towards sustainable urban mobility continues. We are inspired by the motivation, creativity, and commitment demonstrated by our community and look forward to seeing how these insights are applied to make lasting impacts in cities around the world.

On 1st of February 2024 the fouth session of the DyMoN webinar series on an interdisciplinary view on sustainable mobility took place.

During this session 23 participants dove deeper into our two field tests and all the learnings we gathered in the project. David Leistner first presented the field test in Salzburg, Austria, which focused on proving the technical feasability of the DyMoN framework, as well as on provinding preliminary insights into the beavioural effectiveness of the nudges. Harris Stamatopoulos proceeded to present the DyMoN hackathon in Uppsala, Sweden which aimed to prove the flexibility of the DyMoN framework by applying it to different problems. Dr. Claudia Luger-Bazinger, as project manager finally presented 10 learnings and recommendations that came from the project. The first recommendations included:

• to see Digital Behaviour Change tools as addition to “hard interventions”;
• to leverage already existing apps and online communities if possible;
• and to involve citizens, representatives and other stakeholders ideally already from the beginning of the campaign design process.

The Handbook Digital Nudging for sustainable mobility, that was the backbone of this webinar series, can be downloaded for free fom: salzburgresearch.at.

At this years Open & Agile Smart Cities Conference, Dr. Claudia Luger-Bazinger and David Leistner had the honor of presenting the project DyMoN and our handbook to an interested audience. In two sessions of 45 min our participant got an insight into digital nudging for sustainable mobility. After getting an overview of how to design a digital nudging campaign with the help of our handbook, the participants had the opportunity to work through the process of developing effective behavioural interventions with their own examples under guidence of our experts.

In the final webinar, we take a step back and reflect on learnings and important messages from our project. These include insights into our proof of concept, which consisted of a field trial with situation-aware mobility nudges in Salzburg as well as a transnational hackathon in Uppsala, and what challenges and opportunities we faced: What does it take to engage the public, how can important stakeholders be involved and what factors are important for success within digital campaigns for sustainable mobility? We discuss the impact that our approach of digital nudging can have on behaviour. Finally, we present policy recommendations from our project for helping others with fostering sustainable urban mobility.

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On 11th of January 2024 the third session of the DyMoN webinar series on an interdisciplinary view on sustainable mobility took place.

In the recent webinar, 37 participants explored the potent synergy of digital behavioral interventions and contextual insights in reshaping mobility decisions with our experts Dr. Martin Loidl and Sebastian Gatscha from trafficon. We highlighted the significance of situational variables, showcasing their integration into a Geographical Information System (GIS) for powerful “situation-aware nudges.”

The session demonstrated how this approach enhances intervention effectiveness by tailoring strategies to real-time contexts. Additionally, we unveiled the versatility of collected data, showcasing its integration into a user-friendly data dashboard displaying key indicators for sustainable mobility.

Additionally, we gave insight into the modular architecture of the IT-infrastructure behind the project, that made delivering the situation aware nudges technically posibble.

In essence, our webinar showcased the transformative impact of situational awareness on mobility behavior, emphasizing the practical applications of GIS integration and data utilization for sustainable solutions.

The Handbook Digital Nudging for sustainable mobility can be downloaded for free fom: salzburgresearch.at.

In other fields, such as health, it is quite common to not only design digital behavioural interventions and nudges (e.g. motivational strategies), but to also combine them with information about the relevant context of a person to increase effectiveness. The basic idea behind this is that a person’s decisions and behaviour are also very dependent on the current context. By considering situational variables, we get a more realistic picture of a person’s current context, and in turn, the behavioural interventions and nudges have a greater chance of being effective. Within this webinar, we show how situational aspects relevant for mobility behaviour can be digitally represented and integrated in a Geographical Information System (GIS) to be further used for “situation-aware nudges”. Moreover, we will show how the collected data can also be used to feed it into multiple products, such as a data dashboard that displays multiple indicators for sustainable mobility in a visual, focused format. 

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The visit commenced with a warm welcome from Eva Hollauf and director Sigfried Reich, who set the stage for an engaging exploration of SalzburgResearch’s projects. The attendees had the invaluable opportunity to interact with project representatives, gaining detailed insights and fostering new connections.

One highlight of the presented projects was a conversational introduction of the DyMoN project, where participants were immersed in the field test experience and introduced to the cutting-edge handbook on digital nudging for sustainable mobility. To extend the knowledge-sharing opportunities, the visitors were cordially invited to the upcoming DyMoN webinar sessions.

On 07th of Dezemer the second session of the DyMoN webinar series on an interdisciplinary view on sustainable mobility took place. 23 participants worked with our speakers Dr. Claudia Luger-Bazinger and David Leistner to learn about digital behaiour change, nudging and situation aware nudges. After getting an overview of the theoretical background of the DyMoN project, we dove deeper into the practical aspects of the handbook. Using the example of the field test in Salzburg, Science City Aktiv Mobil, the participants thought through the process of designing digital behaviour interventions with a canvas from the handbook.

The Handbook Digital Nudging for sustainable mobility can be downloaded for free fom: salzburgresearch.at.

When it comes to promoting sustainable mobility, local decision-makers (e.g. city representatives, transport planners and providers) have the choice between two options: “Hard measures”, like introducing new policies, infrastructure and bans, on their own are not always effective and cannot be implemented in every situation. Therefore, “soft measures”, behavioural interventions or “nudges” that operate without restrictions or bans, have risen to prominence as a viable complement to policy measures and to support mobility infrastructure usage. In this webinar, we are talking about soft measures in the form of digital tools that can help in changing mobility behaviour, like smartphone apps. You surely have encountered this concept before – are you wearing a smartwatch right now or do you have a smartphone app that helps you with physical activity? Then you have a first understanding of digitally enabled behaviour change! We can transfer this idea to mobility. For this, we are talking about models of behaviour change that help us in a deeper understanding of human behaviour and how behavioural interventions and nudges can be built on them. Further, we show how digital tools can help in shaping mobility behaviour and discuss best practice examples. 

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