Succesful kick-off for Science City Aktiv Mobil in Salzburg

On 23rd of March, the proof of concept phase in Salzburg started (prepared by project partners Salzburg Research, University of Salzburg and Trafficon), in which participants can test the situation-aware nudges for sustainable mobility. For this occasion, Salzburg-Research hosted the kick-off event for the campaign “Science City Aktiv Mobil” in a local neighborhood in Salzburg. 35 visitors joined us for an introduction of the project by Dr. Claudia Luger-Bazinger and demonstration and technical instruction by David Leistner. Techno-Z representative Monika Sturmer additionally introduced offers in the area for active mobility. The talk was followed by the opportunity for networking over lunch and the option to use a bicycling repair service.

Following this kick-off, Science City Aktiv Mobil will run for the next 2 month until 23rd of May. During this time, participants will receive nudges as notifications via an app and will be able to collect gamified points in the app for sustainable commutes to work. Additionally, the DyMoN dashboard is launched as an online version as well as on info screens in the area.

If you would like to join the proof of concept phase in Salzburg or require further information, please contact us at

Save the Date: Sustainable Mobility Hackathon

As part of the DyMoN project, Sustainability InnoCenter hosts an international Hackathon Event centering around different sustainability challenges with the aim to find solutions using Nudging and behavioural change techniques. The Hackathon will be held 11th and 12th of May in Uppsala, Sweden, as a hybrid event with the possibility to join online.

Target group for the Hackathon is everyone interested in developing ideas and solutions for the presented challenges. It is possible to join as an individual and find a group in information Meetings or via Slack.

There are three Challenges proposed by the project Partners of the hackathon:

Uppsala kommun

Uppsala municipality has a mobility pool, that employees are free to use, including cars, bikes and other modes of transport. The goal of this first challenge is to increase the effectiveness of this mobility pool using behaviour change techniques. The use of the transport mobility pool can reduce the number of cars on the road through allowing people to share their sustainable transport options. The goal is to increase the number of people that use the mobility pool, as well as the efficiency of the process of booking and reserving a vehicle.


The Challenge proposed by Nudgd includes working with the Smart Nudges Platform (developed by Nudgd), that uses personalized, smart nudges to create behaviour change. One of the most challenging parts of working with behavioral change is to reach the right audience. This is why the proposed challenge is to find creative, accessible, and innovative ways to reach car users in a non-intrusive manner that can be reused for multiple stakeholders such as workplaces, municipalities, public transport companies, real estate companies, etc. The solution should apply to one or several of the following target groups; employees, clients, citizens, visitors, and/or tenants.

Gävle kommun

Gävle city has devised a cycling campaign known as “Year- Round cyclists,” combining an information initiative with an app to incentivize users to use their bikes regularly by offering points that can be redeemed at designated city stores. The proposed sustainable transportation initiative includes a technical platform (in a form of an app or similar )  and a reward system to encourage users to adopt sustainable transportation methods. The information campaign will educate users on the benefits of sustainable transportation, while also providing information on how to plan and optimize sustainable transportation routes.

The Challenge proposed by Gävle kommun is the following: Identify the challenges that city of Gävle will have if  the city decides to  implement such a technical platform in reality , prioritize 3 of these challenges and finally  identify  the best solution for the first prioritised challenge.

Quick facts

  • Registration is already open until start of the event.
  • 3rd of March: Kick off Event at Green Innovation Park, Uppsala, Sweden
  • 11th of May: first Hackathon day
  • 12th of May: second Hackathon day + prize ceremony
  • Winners get the Chance to present and discuss their idea at the DyMoN consortium meeting 21th of May.

For more Information please see

DyMoN Summer School: Registration is open

© Simon P. Haigermoser, University of Salzburg

The Department of Geoinformatics at the University of Salzburg and Salzburg Research, together with the DyMoN project consortium, are organizing a summer school from June 27th to July 6th, 2023. The Summer School is going to take place in Salzburg, Austria and is organized as an on-site event.

The summer school is planned as part of the DyMoN project, which revolves around the development of innovative ways to promote sustainable mobility. The Summer School’s outcomes will inform future research activities within and beyond this international research project.

The application deadline is March 15th, 2023. We advise for early registration using the application form.

Focus of the Summer School

The key focus of the Summer School is on interdisciplinary methods that support the design, planning, and evaluation of strategies directed at promoting sustainable mobility. Mobility behavior of people is the result of a complex interplay between internal and external factors, which can hardly be captured within a single domain, be it sociology, planning, psychology, or engineering. In this Summer School we are going to anticipate the complexity of human mobility and pursue integrated cross-domain approaches. Bringing together concepts, tools and insights from mobility research, psychology and spatial analysis bears the potential for promoting sustainable mobility comprehensively and effectively.

We invite students and experts, who share interest in sustainable mobility and are enthusiastic about learning and working in an interdisciplinary setting. The program of the Summer School is resting on three pillars, which will be consequently interconnected throughout the time:

  • Sustainable mobility: mobility paradigms, spatial aspects of mobility, inter-relations between environmental factors and mobility behaviour, planning for and promoting sustainable mobility
  • Basics of geoinformatics (GIS): spatial data models and representations, considerations of spatial data collection and ethics, methods of spatial analysis and geo-visualization to assist transport modelling and planning
  • Digitally enabled behaviour change: models of behaviour change, enabling behaviour change in the digital environment through various approaches (e.g., gamification, nudging, community aspects), behaviour change techniques, designing effective digital interventions for sustainable mobility, holistic approaches to behaviour change.


The summer school will consist of lecture session, hands-on workshops, a field trip, group work, and social events. The highlight of the summer school is the joint attendance of the GI_Salzburg conference that takes place from 4th to 6th of July, where you will present your final projects. The conference is an excellent opportunity to learn about new advances in geoinformatics and engage in interdisciplinary discussions. See detailed information on the conference’s website.

The city of Salzburg is located in the Austria-Bavarian border region with mountains, lakes and numerous cultural sights in close proximity. The venue of the summer school is located in the north of the city, close to the main station on the campus of the Faculty of Digital and Analytical Sciences (Schillerstraße 30, 5020 Salzburg). During the summer school we will get to know the city during excursions and social events.

The language of the event is English. The number of participants is limited to 20. Participation fee of 450 € will have to be paid prior to the event. Conference attendance, coffee breaks, a dinner and a lunch event, and all materials are covered by the participation fee. Accommodation and travelling are not included and have to be organized by participants individually. We highly recommend participants to bring along their personal laptops.

Target audience

In this summer school, we welcome Master and PhD students, as well as experts looking to expand their knowledge within this interdisciplinary event, with backgrounds in environmental studies, transport and urban planning, communication studies, psychology, sociology, behavioural economics, public policy studies, geography, and geoinformatics (or related fields). Student participants can earn 3 ECTS.

Please, note that we do not provide any scholarships and visa support. Check in with your local universities and institutions for advice and grant opportunities.

Please register until March 15th, 2023 via the following application form.

If you have any questions, please contact us at

Save the Date: DyMoN Summer School

From June 27th to July 6th 2023 the Summer School “GIS and psychology meet for behavioural change in mobility: Innovative digital interventions for sustainable mobility” will be held in Salzburg, Austria.

The key focus of the workshop are interdisciplinary methods that support the design, planning, and evaluation of strategies directed at promoting sustainable mobility. Masters and PhD Students from urban and transport planning studies, behavioural economics, psychology, sociology, geoinformatics, geography and similar fields are welcomed to join us. The school is organized by the University of Salzburg and Salzburg Research together with the DyMoN project consortium.

The program will be split into three sections:

  • Sustainable mobility: mobility paradigms, spatial aspects of mobility, inter-relations between environmental factors and mobility behaviour, planning for and promoting sustainable mobility
  • Basics of GIS: spatial data models and representations, considerations of spatial data collection and ethics, methods of spatial analysis and geovisualisation to assist transport modelling and planning
  • Digitally enabled behaviour change: Models of behaviour change, enabling behaviour change in the digital environment through various approaches (e.g., gamification, nudging, community aspects), behaviour change techniques, designing effective digital interventions for sustainable mobility, holistic approaches to behaviour change.

The full program and application information will follow in January 2023.

Successful first Expert Roundtable on nudging for sustainable mobility

On December 7th, DyMoN project lead Salzburg Research invited 12 experts from five countries, with a diverse background in psychology, mobility and mobile app development, for presenting first results of the DyMoN project in an online expert roundtable. Dr. Claudia Luger-Bazinger gave an overview of the nudging repository that can be used for motivating sustainable mobility choices within a digital environment. Following this input, the experts had the opportunity to discuss in detail strengths, challenges and possible improvements of this digital behaviour change approach in breakout sessions. With this valuable information, the DyMoN consortium can further develop the nudging repository and future results of the project. In addition, we could give an outlook on exciting opportunities to be further involved with the project in 2023, such as the DyMoN Summer School in Salzburg (more information to follow). A special thank you to all our experts for taking the time to discuss and connect!

You can find the presentation here:

We are looking forward to our next DyMoN Expert Roundtable in June 2023, details will follow here!

Invitation to Expert Roundtable: Systematic design of effective nudging methods in mobility

We are happy to invite you to our Expert Roundtable!

Online Via Zoom

The aim of this expert roundtable is to present different experiences, strengths, weaknesses and opportunities of the DyMoN nudging approach and discuss them with experienced stakeholders, e.g., researchers, consultants and practitioners in the realm of applied behaviour change. We will collect their requirements for a new openly provided nudging manual.

If you are interested in joining us please register with a short Mail.

For more Information please see the official invitation:


10:30Opening by V.Hornung-Prähauser, Head of Innovation & Value Creation Salzburg
10:40Digital nudging as a behavioral change approach in mobility (Claudia Luger-Bazinger, DyMoN project Coordinatior, Salzburg Research)
11:00Explore and discuss with uns the strengths and pitfalls of situation-aware nudging (in Break-out Sessions)
12:00Group dicussion of results: summary of recommendations
12:25Project Outlook and participation possibilities  
for more details on the Agenda see Invitation

Presentation at the ISPIM Innovation Conference 2022 in Copenhagen

ISPIM Innovation Conference is an annual event of the International Society for Professional Innovation Management (ISPIM) and took place as a hybrid event in Copenhagen (and online) from 05 to 08 June 2022. This event, with participants from all over the world, is designed as an opportunity for exchange with other innovation professionals from academia, industry, consultancy and the public sector.

Claudia Luger-Bazinger from Salzburg Research (project coordinator) presented the DyMoN project in the context of the related publication. In her presentation,  she showcased the added value of nudging for behavioural change. The ethical challenges of nudging were also discussed and how responsible nudges are designed within the DyMoN project by using the framework of responsible innovation. If you want to learn more, please look at the related publications “Ethics of digital, data-based nudges: The need for responsible innovation”.

Master Thesis – To improve the efficiency of nudging techniques applied in the transition to sustainable mobility

Mehri Fakhri and Rozita Zeinodin completed their master’s thesis within the DyMoN project as part of WP 2 “Repository of nudging methods and content”. They focused on the aspect of user needs and conducted and analyzed interviews with city representatives and mobility managers. Both were interns at the project partner Sustainability InnoCenter and completed their master’s thesis at Uppsala University.  Congratulations to Mehri and Fakhri on their graduation! Find the abstract and link to the complete thesis below.

Authors: Mehri Fakhri & Rozita Zeinodin

Master Programme in Industrial Management and Innovation, Uppsala University

This research seeks to improve the efficiency of nudging approaches used in the mobility sector by assisting local authorities in designing appropriate behavioural interventions. To do so, ten city representatives including sustainability experts, and city managers were chosen, and semi-structured interviews were carried out to thoroughly understand their needs and expectations in terms of selecting the most effective nudges for encouraging citizens to use more sustainable modes of transport.

Link: To improve the efficiency of nudging techniques applied in the transition to sustainable mobility : An applied urban study within the transport sector (

Helping cities shift mobility behaviour through digital nudging – lessons from a year into the DyMoN project

May 30th, 2022 – European cities are undergoing complex journeys towards more sustainable mobility systems, driven by social, environmental, and political factors. Since 2021, six project partners from Austria, Germany and Sweden have set the common goal of advancing research, supporting cities and their sustainable mobility goals. The transnational project, Dynamic Mobility Nudge (DyMoN), aims at gaining a better understanding about digital, data-based nudging and its role in supporting the shift to sustainable mobility behaviour.

A year into the project, DyMoN has co-created valuable knowledge on the role of nudging and data for sustainable mobility, consulting citizens, mobility managers, urban planners, and city representatives. Several international think tanks, interviews and workshops informed that while digital nudges could have a positive response, they raise concerns about data storage among citizens. More so, cities are in different phases of integrating nudging techniques in their urban mobility strategies; challenges being associated with limited awareness of the concept and its use and varying resources for adoption by different municipalities.

Within DyMoN, the concept of nudging for sustainable mobility has been investigated from a theoretical viewpoint first, to design the most effective methods for changing behaviour. Over the past year, the project has gained insights into the role of situation-aware nudges and spatial-temporal data, which has resulted in a data assessment matrix that describes necessary, suitable datasets for creating digital, data-based nudging. In addition, DyMoN has adopted the needs of city representatives and developed a concept dashboard, which aims at helping cities gain a better visual understanding of sustainable mobility and of nudges and their connection to the local mobility context. The project has also tested models for simulations on the effects of nudging to help cities integrate the nudging framework into their mobility planning.

Connecting existing research with user needs and publicly available data, the next two years of the project will have DyMoN develop an innovative digital nudging framework. Based on a nudging repository (a set of digital nudging methods), a data hub for connecting data sources and nudges and a handbook for city representatives, the DyMoN framework will be tested in Austria and Sweden. The project will conclude by contributing to the emerging field of digital nudging for sustainable mobility, providing cities with recommendations and innovative tools to design mode effective mobility interventions.


Mag. Dr. Claudia Luger-Bazinger – DyMoN Project Coordinator – Innovation & Value Creation – Salzburg Research Forschungsgesellschaft mbH T: +43/662/2288-256 M: +43/664/8142003 E:

Daniela Nemeti Baba – Coordinator for Dissemination and Exploitation at DyMoN – Sustainability Innocenter M: +46700572829 E:

Invitation to our next workshop on 07/03/2022

🌎 Ecollective want to invite you to this 2 hour workshop on the topic of the “Future of traffic” and about mobility behaviour in cities. Join us for an interactive and international workshop to connect, discuss and develop the future of traffic! This workshop on mobility is part of the DyMoN Project. Within the DyMoN project, we are creating a transnational co-creation panel of young advisors from project partners’ and other countries to amplify the voices of younger generations in the development of traffic in Europe’s cities.

In this specific event, we partner up with Trafficon to create an even wider discussion around this topic and hopefully get even more exciting insights!

Read more: Cooking with Data! Tickets, Mon, Mar 7, 2022 at 6:00 PM | Eventbrite

Everything is free and the event is held in English.

📆 Monday, March 7, 2022 6:00 PM – 8:00 PM CET