DyMoN webinars for an interdisciplinary view on motivating sustainable urban mobility
Within the project “Dynamic Mobility Nudge” (DyMoN), we bring together researchers and practitioners from different disciplines to support people in making sustainable choices when it comes to urban mobility. Join us during upcoming (remote) webinars for an interdisciplinary view on motivating sustainable urban mobility. This free webinar series will be accompanied by the handbook “Digital nudging for sustainable mobility” (available for free download at salzburgresearch.at).
For more Information about the Webinar Series please see DyMoN Webinar Series
The second Webinar, Digitally-enabled behaviour change for sustainable mobility, takes place on 7th of December 2023 from 14.00 to 15.00 (UTC+1) via Zoom.
When it comes to promoting sustainable mobility, local decision-makers (e.g. city representatives, transport planners and providers) have the choice between two options: “Hard measures”, like introducing new policies, infrastructure and bans, on their own are not always effective and cannot be implemented in every situation. Therefore, “soft measures”, behavioural interventions or “nudges” that operate without restrictions or bans, have risen to prominence as a viable complement to policy measures and to support mobility infrastructure usage. In this webinar, we are talking about soft measures in the form of digital tools that can help in changing mobility behaviour, like smartphone apps. You surely have encountered this concept before – are you wearing a smartwatch right now or do you have a smartphone app that helps you with physical activity? Then you have a first understanding of digitally enabled behaviour change! We can transfer this idea to mobility. For this, we are talking about models of behaviour change that help us in a deeper understanding of human behaviour and how behavioural interventions and nudges can be built on them. Further, we show how digital tools can help in shaping mobility behaviour and discuss best practice examples.