Agenda

10:30	Opening by V.Hornung-Prähauser, Head of Innovation & Value Creation Salzburg
10:40	Digital nudging as a behavioral change approach in mobility (Claudia Luger-Bazinger, DyMoN project Coordinatior, Salzburg Research)
11:00	Explore and discuss with uns the strengths and pitfalls of situation-aware nudging (in Break-out Sessions)
12:00	Group dicussion of results: summary of recommendations
12:25	Project Outlook and participation possibilities

ISPIM Innovation Conference is an annual event of the International Society for Professional Innovation Management (ISPIM) and took place as a hybrid event in Copenhagen (and online) from 05 to 08 June 2022. This event, with participants from all over the world, is designed as an opportunity for exchange with other innovation professionals from academia, industry, consultancy and the public sector.

Claudia Luger-Bazinger from Salzburg Research (project coordinator) presented the DyMoN project in the context of the related publication. In her presentation,  she showcased the added value of nudging for behavioural change. The ethical challenges of nudging were also discussed and how responsible nudges are designed within the DyMoN project by using the framework of responsible innovation. If you want to learn more, please look at the related publications “Ethics of digital, data-based nudges: The need for responsible innovation”.

Mehri Fakhri and Rozita Zeinodin completed their master’s thesis within the DyMoN project as part of WP 2 “Repository of nudging methods and content”. They focused on the aspect of user needs and conducted and analyzed interviews with city representatives and mobility managers. Both were interns at the project partner Sustainability InnoCenter and completed their master’s thesis at Uppsala University.  Congratulations to Mehri and Fakhri on their graduation! Find the abstract and link to the complete thesis below.

Authors: Mehri Fakhri & Rozita Zeinodin

Master Programme in Industrial Management and Innovation, Uppsala University

This research seeks to improve the efficiency of nudging approaches used in the mobility sector by assisting local authorities in designing appropriate behavioural interventions. To do so, ten city representatives including sustainability experts, and city managers were chosen, and semi-structured interviews were carried out to thoroughly understand their needs and expectations in terms of selecting the most effective nudges for encouraging citizens to use more sustainable modes of transport.

Link: To improve the efficiency of nudging techniques applied in the transition to sustainable mobility : An applied urban study within the transport sector (diva-portal.org)

May 30th, 2022 – European cities are undergoing complex journeys towards more sustainable mobility systems, driven by social, environmental, and political factors. Since 2021, six project partners from Austria, Germany and Sweden have set the common goal of advancing research, supporting cities and their sustainable mobility goals. The transnational project, Dynamic Mobility Nudge (DyMoN), aims at gaining a better understanding about digital, data-based nudging and its role in supporting the shift to sustainable mobility behaviour.

A year into the project, DyMoN has co-created valuable knowledge on the role of nudging and data for sustainable mobility, consulting citizens, mobility managers, urban planners, and city representatives. Several international think tanks, interviews and workshops informed that while digital nudges could have a positive response, they raise concerns about data storage among citizens. More so, cities are in different phases of integrating nudging techniques in their urban mobility strategies; challenges being associated with limited awareness of the concept and its use and varying resources for adoption by different municipalities.

Within DyMoN, the concept of nudging for sustainable mobility has been investigated from a theoretical viewpoint first, to design the most effective methods for changing behaviour. Over the past year, the project has gained insights into the role of situation-aware nudges and spatial-temporal data, which has resulted in a data assessment matrix that describes necessary, suitable datasets for creating digital, data-based nudging. In addition, DyMoN has adopted the needs of city representatives and developed a concept dashboard, which aims at helping cities gain a better visual understanding of sustainable mobility and of nudges and their connection to the local mobility context. The project has also tested models for simulations on the effects of nudging to help cities integrate the nudging framework into their mobility planning.

Connecting existing research with user needs and publicly available data, the next two years of the project will have DyMoN develop an innovative digital nudging framework. Based on a nudging repository (a set of digital nudging methods), a data hub for connecting data sources and nudges and a handbook for city representatives, the DyMoN framework will be tested in Austria and Sweden. The project will conclude by contributing to the emerging field of digital nudging for sustainable mobility, providing cities with recommendations and innovative tools to design mode effective mobility interventions.

Contact:

Mag. Dr. Claudia Luger-Bazinger – DyMoN Project Coordinator – Innovation & Value Creation – Salzburg Research Forschungsgesellschaft mbH T: +43/662/2288-256 M: +43/664/8142003 E: claudia.luger-bazinger@salzburgresearch.at http://www.salzburgresearch.at

Daniela Nemeti Baba – Coordinator for Dissemination and Exploitation at DyMoN – Sustainability Innocenter M: +46700572829 E: daniela@sustainabilityinnocenter.com http://sustainabilityinnocenter.com/

🌎 Ecollective want to invite you to this 2 hour workshop on the topic of the “Future of traffic” and about mobility behaviour in cities. Join us for an interactive and international workshop to connect, discuss and develop the future of traffic! This workshop on mobility is part of the DyMoN Project. Within the DyMoN project, we are creating a transnational co-creation panel of young advisors from project partners’ and other countries to amplify the voices of younger generations in the development of traffic in Europe’s cities.

In this specific event, we partner up with Trafficon to create an even wider discussion around this topic and hopefully get even more exciting insights!

Read more: Cooking with Data! Tickets, Mon, Mar 7, 2022 at 6:00 PM | Eventbrite

Everything is free and the event is held in English.

📆 Monday, March 7, 2022 6:00 PM – 8:00 PM CET

🌎 Ecollective want to invite you to this 2 hour workshop on the topic of the “Future of traffic” and about mobility behaviour in cities. Join us for an interactive and international workshop to connect, discuss and develop the future of traffic! This workshop on mobility is part of the DyMoN Project. Within the DyMoN project, we are creating a transnational co-creation panel of young advisors from project partners’ and other countries to amplify the voices of younger generations in the development of traffic in Europe’s cities.

This is our third workshops on this topic. Last time we dove deeper into incentives and nudges and see how, why and why not citizens can be encouraged and helped to better choices. This time, we’re discussing similar questions, but in a different setting and constellation. The workshop is mainly aimed for you, who is not super-engaged in the sustainability question just yet, but are interested as a citizen to talk about ethical and sustainable nudging. This specific event designed for women, because their voice, needs and wishes are needed in the design of the future of traffic.

Read more here: Future of traffic III (female participants only) Tickets, Thu, Feb 17, 2022 at 5:00 PM | Eventbrite

Everything is free and the event is held in English.

📆 Thu, February 17, 2022 5:00 PM – 7:00 PM CET

The CxC Festival is an annual event of the Open & Agile Smart Cities Network (OASC) and was held from 11 – 13th of January as a hybrid event in Brussels and online. Over 600 participants, working for or with cities, took part in exciting workshops and sessions about solutions, concerns and visions that cities and municipalities have come across on their digital transformation journey. The wide range of participants makes the conference a perfect opportunity to spread ideas in order to make cities more innovative. Claudia Luger-Bazinger from Salzburg Research (project lead) presented the DyMoN project. In her presentation, it was important to show what positive effects nudging for sustainable mobility can have and, above all, how cities and their residents can benefit from it. We are looking forward to next year’s event!

How can digital, data-based nudging pave the way to sustainable mobility in cities?

Cities need more people to bicycle, walk or use public transport in order to battle climate change and make cities more livable places. How can citizens  be motivated to make the switch from using their car to more   sustainable forms of mobility? The research project “Dynamic Mobility Nudge” (DyMoN) is exploring digital, data-based nudging as a solution for this challenge.

Partners from Austria, Sweden and Germany have joined forces in the summer of 2021, to research how digital, data-based nudges can drive behavioural change, in favour of sustainable, active urban mobility. DyMoN is an innovative, transdisciplinary research project, which will have a duration of three years. 

In the coming months, the project will work closely with citizens, city representatives, policy makers, urban living labs and the research community to develop the DyMoN framework. Based on real time, user-generated and public open data, the DyMoN framework aims at advancing research, supporting sustainable urban mobility and informing policy making

The project takes place within the JPI Urban Europe programme (ERA-NET Co-fund Urban Accessibility and Connectivity) and is funded by the Federal Ministry of Climate Action and the Austrian Research Promotion Agency (for Austria), the Federal Ministry of Education and Research (for Germany), and Energimyndigheten (for Sweden).

DyMoN is led by Salzburg Research (AT) in collaboration with an international consortium of partners from University of Salzburg, Department of Geoinformatics, (AT), Uppsala University, Department of Civil and Industrial Engineering (Civil Engineering and Built Environment), (SE), Sustainability InnoCenter, (SE), Ecollective, (SE) and Trafficon GmbH, (DE).

With traffic being one of the major contributors to our current climate crisis, we need to change how we transport ourselves and our stuff. But how and what do we change and in which way? How do you envision the future of traffic, and how does the person next to you? What do you need from traffic so that traffic serves you well?
These are some of the questions that we try to answer in an interactive workshop on the future of traffic based on our collective needs and wishes.

When?
Thursday, 4th of November 2021, 5:00 pm

Where?
Online via Zoom
Registration here: https://www.eventbrite.com/e/future-of-traffic-tickets-192667793557

Everything is free and the event is held in english.