Month: January 2024

At this years Open & Agile Smart Cities Conference, Dr. Claudia Luger-Bazinger and David Leistner had the honor of presenting the project DyMoN and our handbook to an interested audience. In two sessions of 45 min our participant got an insight into digital nudging for sustainable mobility. After getting an overview of how to design a digital nudging campaign with the help of our handbook, the participants had the opportunity to work through the process of developing effective behavioural interventions with their own examples under guidence of our experts.

In the final webinar, we take a step back and reflect on learnings and important messages from our project. These include insights into our proof of concept, which consisted of a field trial with situation-aware mobility nudges in Salzburg as well as a transnational hackathon in Uppsala, and what challenges and opportunities we faced: What does it take to engage the public, how can important stakeholders be involved and what factors are important for success within digital campaigns for sustainable mobility? We discuss the impact that our approach of digital nudging can have on behaviour. Finally, we present policy recommendations from our project for helping others with fostering sustainable urban mobility.

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On 11th of January 2024 the third session of the DyMoN webinar series on an interdisciplinary view on sustainable mobility took place.

In the recent webinar, 37 participants explored the potent synergy of digital behavioral interventions and contextual insights in reshaping mobility decisions with our experts Dr. Martin Loidl and Sebastian Gatscha from trafficon. We highlighted the significance of situational variables, showcasing their integration into a Geographical Information System (GIS) for powerful “situation-aware nudges.”

The session demonstrated how this approach enhances intervention effectiveness by tailoring strategies to real-time contexts. Additionally, we unveiled the versatility of collected data, showcasing its integration into a user-friendly data dashboard displaying key indicators for sustainable mobility.

Additionally, we gave insight into the modular architecture of the IT-infrastructure behind the project, that made delivering the situation aware nudges technically posibble.

In essence, our webinar showcased the transformative impact of situational awareness on mobility behavior, emphasizing the practical applications of GIS integration and data utilization for sustainable solutions.

The Handbook Digital Nudging for sustainable mobility can be downloaded for free fom: salzburgresearch.at.